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Windforce Ventures is a venture capital firm specializing in early-stage social media and mobile technology investments.

Headquartered in NYC, the firm is spearheaded by investment wizards and social media technology entrepreneurs.

We couple exceptional entrepreneurs and cutting edge technologies with in-house advisorship to help them build thriving companies.

Our Team


    Founder + President

    MARIO MONTOYA - WindForce

    Founding + Managing Partner

    JASON STEIN - WindForce

    Founding + Managing Partner

    MICHOEL OGINCE - WindForce

    Advising Partner

    WAIMAN LEUNG - WindForce

    Advising Partner

    BRIAN SULLIVAN - WindForce


Mario oversees Windforce on a macro level, driving the business strategy and focuses on investment architecture.

Mario is an alumni of Renaissance Technologies, a premier quantitative hedge fund. At Renaissance, Mario managed multi-billion dollar option strategies as well as exposure management and merger arbitrage portfolios. Prior to Renaissance he worked for a full service money manager in NYC, BEA Associates which had niche businesses in derivatives management and international investing. Mario became a partner in the derivatives group with marketing, research and portfolio management responsibilities on assets of over $10 billion. BEA was acquired by Credit Suisse.

Mario graduated from University of Pennsylvania Wharton School of Business with concentrations in Finance and Actuarial Science.


As a Managing Partner at Windforce, Jason evaluates startups and mentors entrepreneurs. He also leads the research of the current and future industry state.

Jason is the Founder and President of Laundry Service, a social media agency based in Manhattan. Since founding Laundry Service, Jason has spent his days and nights immersed in the new media landscape, developing digital, social  and mobile programs. Jason has successfully navigated the social media terrain, building Laundry Service from scratch into a multi-million dollar Madison Avenue agency. Jason writes for CNBC and serves of the board of Reactor, Inc and Kloudless.

Jason went to NYU and lives in Brooklyn with his wife. He is an experienced commercial director, watches a lot of basketball, and spends too much time on Twitter as @jasonwstein.


As a Founding & Managing Partner, Michoel leads the evaluation of the startup ecosystem and future industry trends. Michoel identifies promising startups, devises investment strategies and mentors portfolio companies on product development, marketing strategy and business operations.

Michoel is Director of Platform and Product Strategy at social media agency Big Fuel, where he leads Social Labs, the agency’s innovation nerve center. Tasked with evaluating emerging social technologies for global Fortune 500 companies, he provides innovative and effective solutions for brands in the social space. Clients include: Samsung, General Motors, T-Mobile, Starwood Preferred Guest, Colgate-Palmolive, Estēe Lauder Companies, Best Buy, Gatorade, Kraft and Citibank.

Michoel is a Board Director at Mashwork and a Board Advisor at Nexgate, Mass RelevanceVideo Genie and SocialChorus. He is also a frequent speaker at social media technology conferences and events.

Michoel was born in South Africa, raised in Australia and has traversed the globe. He is an ordained rabbi, outdoor enthusiast and coffee connoisseur. He lives in Brooklyn, NY with his wife, daughter and son.


At Windforce Waiman plays an active role in portfolio construction, acquisition valuation and investment decisions.

Waiman is a founding partner at LyonRoss Capital Management, a New York based hedge fund, where he manages and develops quantitative trading strategies. Prior to LyonRoss, Waiman was a portfolio manager at BEA Associates, which was a 60 billion dollar money manager when it was acquired by Credit Suisse. At BEA/Credit Suisse he managed portable alpha strategies for large institutional clients including Alcoa, Calpers, Ford, UPS and the Rockefeller Foundation. Waiman started his career at Lehman Brothers as an equity research analyst followed by trading in the options pit of the Coffee Coca and Sugar Exchange.

Waiman graduated Magna Cum Laude from NYU with a BA in Economics where he was also an All American Fencer. He grew up in Brooklyn and now lives in TriBeCa and works very hard at maintaining a single digit handicap. Waiman is also an avid photographer and for unknown reasons owns three PS3s.


At Windforce Brian evaluates potential investments and plays an active role in helping startups identify and establish strategic relationships for new business development.

Brian is the Founder and Executive Producer at Movie Loft Productions, a content agency that specializes in the production and distribution of TV shows. Brian’s work is found on the nation’s leading cable networks, on demand services, the social web and Internet. Prior to the television industry experience Brian held high-level investment banking positions with Equitable Securities in NY.

Brian graduated from St. Johns University with a degree in Marketing and Economics. He lives with his wife and three children in Long Island, NY.

Click Team Member face to expand bio


  • Nexgate

    Nexgate provides cloud-based brand protection and compliance for enterprise social media accounts. Its patent-pending technology seamlessly integrates with the leading social media platforms and applications to find and audit brand affiliated accounts, manage access and connected applications, detect and remediate compliance risks, archive communications, and prevent fraud and account hacking.

    Nexgate is based in San Francisco, California, and is used by some of the world’s largest financial services, pharmaceutical, Internet security, manufacturing, media, and retail organizations to discover, audit and protect their social infrastructure.

  • Reactor Labs

    Reactor creates artificial intelligence systems that anticipate and interconnect the information you need from across your digital identity.

    Partnerships with top auto and mobile OEMs are enabling Reactor’s suite of knowledge graph, natural language processing and contextual search solutions to power a new generation of conversational assistants and context-aware services.


  • Mobile Roadie

    Mobile Roadie is a powerful mobile engagement platform that enables anyone to create a mobile website, iPhone, Android, or iPad app in minutes. Mobile Roadie powers the mobile presence for over 3,000 businesses, large and small, with more than 25 million end users.

    Clients include Adele, the San Diego Zoo, Dallas Mavericks, Harvard University, Katy Perry, the World Economic Forum, Taylor Swift, Cristiano Ronaldo, Cirque du Soleil, Marvel Comics, Madonna, Staples Center, the Wynn Las Vegas, the Washington Redskins, and London’s Tech City.

    Mobile Roadie is headquartered in Los Angeles with offices in London.

  • Mashwork

    Founded in 2010, Mashwork has quickly become the social media intelligence solution of choice for some of the world’s largest brands and agencies. With an obsessive focus on actionability, Mashwork is helping organizations leverage social media through innovative research.

    Mashwork combines state-of-the-art technology with best-in-class insights to create incredible value from social data, informing strategy, benchmarking campaigns, studying brand health, and so much more.

    Mashwork offers a suite of comprehensive reporting and fully-customizable solutions to help improve the way the modern consumer is understood.

    Mashwork is made in New York City.

  • SocialChorus

    SocialChorus® powers tens of thousands of brand advocates – employees, consumers and bloggers – to experience, create and share authentic content about brands they love. We call this new marketing category Advocate Marketing.

    Our award-winning Advocate Experience™ solution makes Advocate Marketing easy. We combine a comprehensive SaaS platform with a dedicated, expert team and best practices to deliver measurable social engagement with millions of people every month.

    Leaders in every industry, including consumer packaged goods, retail, technology, telecommunications, travel, automotive and financial services have chosen SocialChorus, the recognized leader in Advocate Marketing.


    Kloudless creates tight integration between your email and favorite cloud services right in your inbox. There’s no need to open another window or learn a new set of behaviors. Kloudless gives you the ability to move data seamlessly between your inbox and the cloud, enabling you to keep your workflow 100% in the cloud.

    Kloudless isn’t just a utility to move attachments around the cloud. The company’s mission is to break down content silos and connect cloud services. Kloudless aims to streamline the way you work in the cloud, without getting in your way.

    The team is located in Berkeley, California, just two blocks away from UC Berkeley campus.

  • Lettuce

    Lettuce is an online inventory and order management system that enables small and medium sized businesses to capture, track, and process orders from anywhere in the world, in real-time.

    The Los Angeles based company is focused on completely digitalizing the act of commerce and bringing old offline pen and paper tactics online – all via their web and iPad based applications.

    Their “big vision” goal is to help businesses around world have a much better chance at succeeding by providing technology that is not only functional, but beautiful and effective via design.

  • Freak’n Genius

    Freak’n Genius unleashes creativity through storytelling and self-expression from a mobile device. Creators of the iOS apps, ‘YAKiT’ and ‘YAKiT Kids’; a dead simple and fun utility that allows anyone to make interesting animated content, simply by speaking. Content is shared to YAKiT’s social-mobile content platform, and users can also distribute the content through various social channels, email, text, and more. YAKiT has broad appeal and has had hundreds of thousands of videos created by kids and families, teens, adults, grandparents, educators and students, social media influencers, brands and more.

    Freak’n Genius was born out of Startup Weekend and is a TechStars graduate. The team is based out of Seattle, WA.


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